GOOD & TRUE
Good & True is a delightful burger restaurant in West Cork, built on the balance between 'good' and 'true'. This philosophy is embodied through the ampersand symbol, which reflects the core values of balanced, honest, and locally sourced food. The restaurant’s focus on transparency, flavor, and quality makes it a destination for those who value an authentic dining experiences.
The visual identity of Good & True revolves around the ampersand, symbolizing balance and harmony. Overlapping colors within the logo create a distinctive, playful effect, combining stimulating reds and calming blues. This color palette, rooted in color theory, ensures the atmosphere feels both vibrant and welcoming, capturing the spirit of the restaurant.
The logo design draws from classic American burger restaurant aesthetics while maintaining a modern edge. Featuring Gotham, a heavy sans-serif typeface with rounded consonants reminiscent of a burger bun, it strikes a balance between retro charm and contemporary appeal. The result is a cohesive and approachable brand identity that reflects the values of Good and True.
